Google Analytics is now the most widely used web analytics service on the Internet. Having the ability to use real web analytics statistics for your objectives is a breeze with Quantive Results.
How to connect
In Quantive Results, navigate to Settings > Data Sources screen
Click the Select data source button at the top of screen.
From the three options given again select "select data source"
From the Choose a connector dialog, select the Marketing tab and then Google Analytics
Enter the necessary information to connect to your Google Analytics account:
Profile or View ID - This ID can be obtained by navigating to the Admin panel of your Google Analytics account then selecting the desired set of Account, Property and View to display its properties.
Once you grant the necessary permissions to read data from your account you will be asked to define permissions and define who will be able to administrate the connection:
Choose the stat you want to pull data from:
Select the entity you want. Give it meaningful name and choose its sync schedule:
Define permissions who will be able to see this information and use it to create insights and automate KRs and KPIs:
Click on Finish button to complete the connection.
You are now all set to start analysing the data from your Google Analytics in Quantive. For a quick start, use our out-of-the-box insights in the Marketplace.
Troubleshooting
Authorization failure: HTTP protocol error. 401 Unauthorized. Invalid Credentials :
If you encounter such an error when you attempt to sync a data source it is most probably due to the fact that you have added multiple connections for the same Google Analytics account. Google provides an access token refresh mechanism only for one connection per application. Therefore any subsequently added connection will work for a brief period of time. To ensure the proper synchronization of your data - create all data sources using the initial connection that was added to your Quantive Results account. If this is not an option you can contact our support team for instructions how to revoke previous connections.