Good objectives are qualitative and inspirational. On the other hand, key results are quantitative - they answer the question How do we know we met our objective?.

To simplify your process of creating good OKRs and then track them with meaningful insights that power your key results, you can use the Gtmhub marketplace.

Gtmhub Marketplace has predefined insights that can facilitate you in tracking your OKR process. They can serve as a basis or as examples for your insights.

A Gtmhub insight visualizes specific data from Gtmhub or another integrated system, based on SQL queries and HTML markup. In the Marketplace, you can download insights without writing code.

You can then automate your OKRs by using an insight to power your key result updates automatically.
For more information, see Create dynamic key results.


To install OKRs, perform the following:

  1. In the navigation pane, click Marketplace.
    The Gtmhub Marketplace appears.

  2. In the toolbar, click Insights.
    A list of all predefined insights appears. You can vie a description for each insight.

  3. You can filter them by using the tags on the left or the search box.

  4. When you choose an insight that suits your company objectives, click its + button.
    The insight is selected for installation.

  5. Choose as many insights as required.

  6. When finished, in the toolbar, click Show selected insights.
    You can continue looking for other insights to install by clicking on Select more insights.

  7. For each selected insight, select the insightboard where you want to install it.
    If you do not select a board, the insights are installed in your user default board.
    If you click Select board > New, you can create a new board for the insight, by entering a name for the board.
    If you select Install all insights on the same board, you can select one board for all insights.

  8. Click Install insights.
    The insights are installed in the selected insightboard.

  9. Click Go to insightboard.


The selected insights appear in the desired insightboard.

You can tailor the insight queries and presentation.
For more information, see Create insights with SQL.

NOTE: If you install an insight from the Marketplace, but the business system is not connected, you see a label on the insight that This Insight is not connected yet. To connect the system, click the label.

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